Salesforce agrees to buy Braze for $5.66 billion
Salesforce agreed to buy the marketing company Braze for five point six six billion dollars.
Evenly newsroomKey facts
- Braze helps brands send messages by app, email and text.
- Salesforce will pay $47.50 in cash per share.
- The deal still needs approval from shareholders and regulators.
Salesforce announced on October 20, 2026, that it has agreed to buy Braze, a company that helps businesses send personalized messages to their customers. The deal values Braze at about $5.66 billion, including its debt and cash.
Braze's software sends messages through mobile apps, websites, email, text messages and WhatsApp, and changes them in real time based on what customers do. It uses artificial intelligence to choose the content, the offer, the channel and the timing. Braze says it has about 2,770 customers.
Salesforce will pay $47.50 in cash for each Braze share. Braze's shares rose more than 50% on the day of the announcement, according to Bloomberg.
Salesforce says Braze will strengthen its Marketing Cloud and work with its other products, including its AI agents, called Agentforce. The deal is expected to close in Salesforce's 2028 fiscal year, if Braze's shareholders and regulators approve it.
- Where
- San Francisco, USA
- When
- Announced Oct 20, 2026
